Case Study - Spilt Milk

Spilt Milk is a vibrant music festival in Australia, known for its eclectic mix of music, arts, and food. This case study explores how City Return and Earn, with support from Clean Vibes, improved waste management and recycling practices at the 2023 event.

Background

City Return and Earn focuses on efficient recycling of eligible containers. At Spilt Milk 2023, they facilitated the return of 93,498 containers, generating a cash refund of $9,349.90 for the festival.

Challenge

Spilt Milk needed a reliable solution to manage the high volume of waste generated by thousands of festival-goers. Ensuring effective recycling and minimising landfill waste were primary goals.

Solution

City Return and Earn, in collaboration with Clean Vibes, implemented a robust recycling strategy. This involved setting up designated recycling points, educating attendees, and ensuring regular collection and processing of recyclable materials.

Implementation

The implementation of the City Return and Earn program within Qantas airport lounges involved several key steps:

1. Collaborative planning: City Return and Earn worked closely with festival organisers to identify optimal recycling points.
2. Infrastructure setup: Specialised recycling bins and clear signage were installed to guide attendees.
3. Logistics and Collection: City Return and Earn managed the collection of recyclable containers, ensuring they were processed and refunded.

Results

The collaboration yielded significant benefits:

1. Recycling Success: 93,498 containers were recycled, generating $9,349.90 in refunds.
2. Environmental Impact: Effective recycling significantly reduced landfill waste.
3. Festival Enhancement: Improved waste management practices enhanced the overall festival experience.